Adventure Starts With Every Step | Hiking Shoes UGC Campaign

About this campaign

We're looking for outdoor creators who genuinely enjoy hiking, camping, trail walking, or exploring nature to create authentic content featuring our latest hiking shoes.

Our goal is simple: show how these shoes perform during real outdoor adventures—not polished ads. Whether you're hiking local trails, camping for the weekend, or exploring scenic viewpoints, we'd love to see your experience.

What we're looking for:

1 high-quality Reel or TikTok (30–60 seconds)

3–5 lifestyle photos featuring the shoes

Natural storytelling about comfort, grip, durability, and fit

Honest first impressions and outdoor usage

Bright, clear footage with minimal editing

Content ideas:

First hike wearing the shoes

Trail test or weekend camping trip

Pack-with-me hiking video

Before & after hike review

Scenic outdoor adventure featuring the product

Key product features to highlight (only if experienced naturally):

Comfortable for long-distance walking

Excellent grip on rocky and uneven trails

Lightweight design

Breathable upper

Durable construction

Suitable for hiking, trekking, and outdoor travel

Brand tone

Authentic, adventurous, and trustworthy. Please avoid overly scripted or sales-heavy content. We value genuine experiences and honest opinions.

Requirements

Public account

Good video quality (1080p minimum)

No heavy filters

Original content only

Must keep the content live for at least 90 days

Selected creators may be considered for future collaborations and seasonal product launches.

Campaign requirements

Shark Media is looking for creators who match these platforms, niches, and content themes.