Create a Video Promoting Kcalm

About this campaign

Kcalm is a calorie-tracking app that helps people track their meals, calories, macros, gym days, and daily consistency.

We’re looking for fitness, nutrition, lifestyle, and UGC creators to produce authentic short-form videos demonstrating Kcalm.

Creators can use one of the following formats:

1. “I was tracking manually” Snapchat video

Start with a casual front-camera Snapchat-style clip with text on screen:

“No way I was tracking my calories manually when this exists.”

Flip the camera and use a second phone to show Kcalm scanning a real meal and displaying its estimated calories and macros.

This must be filmed using a second phone—not a screen recording.

1. Weight transformation

Show a genuine before-and-after weight gain or weight-loss transformation.

Explain that Kcalm helped you track your calories, stay consistent, and make progress toward your goal.

You can also show the calendar, which displays your eating history for each day, and the Gym Days feature for tracking workout days.

Only use this format if Kcalm was genuinely part of your journey. Do not make false progress claims.

1. Calorie reaction

Record yourself using Kcalm to scan or log a real meal.

Show the calorie and macro results, then give a genuine reaction such as:

“No way this meal has that many calories.”

The video should feel surprising, relatable, and natural—not like a scripted advertisement.

1. Specific-food Snapchat reaction

Begin with a casual front-camera clip and a specific hook, such as:

“There’s no way Froot Loops has this many calories.”

Flip the camera and use a second phone to show Kcalm scanning the food and revealing the result.

The app must be visibly used on a separate phone. Do not submit a screen recording.

Deliverables:

• One 15–30 second vertical video using one of the formats above
• Clear footage of Kcalm being used
• Casual, conversational delivery
• On-screen captions
• Clean footage without watermarks
• A simple invitation to try Kcalm

Creators do not need a large following. We care more about believable content, a strong opening hook, clear delivery, and a natural connection to fitness or nutrition.

Please apply with your price for creating one video. Posting to your account is not required unless agreed upon separately.

We may be interested in using the finished video as a paid advertisement. Any advertising usage will be discussed and agreed upon before production.

Campaign requirements

Kcalm is looking for creators who match these platforms, niches, and content themes.