dog360.o2pets-academy

About this campaign

Short and Simple Brief

Product: Dog 360 online course

Topic: Teaching a dog to come when called

Format: Vertical video, 9:16

Length: 40–50 seconds

Style: Natural home-style UGC video

Video idea

Show a clear before-and-after story: the dog does not come when called → the owner opens a Dog 360 lesson → practises the exercise → the dog starts responding better. Film the “before” and “after” scenes during separate training sessions. Do not suggest that the dog learned the command immediately.

Simple shot list

1. Before — 0–4 seconds

Call your dog once: “[Dog’s name], come!” Show that the dog does not approach or responds slowly.

On-screen text: My dog didn’t always come when called

2. Dog 360 platform — 4–10 seconds

Show the Dog 360 homepage, list of modules, first commands lesson and the section about the “Come” command. Voice-over: “So I tried a lesson from Dog 360.”

3. Preparation — 10–14 seconds

Prepare small treats and start training at home in a calm room without distractions.

On-screen text: Start at home without distractions

4. Exercise — 14–25 seconds

Stand 1–2 metres away. Say once, in a happy voice: “[Dog’s name], come!” Take two or three steps backwards. When the dog approaches, immediately say: “Yes! Good job!” and give a treat.

On-screen text: Call → Step back → Praise → Treat

5. Release — 25–28 seconds

Use a release cue such as “Go play!” Allow the dog to move away and continue playing.

6. Practice — 28–35 seconds

Show two or three short clips from different training sessions. Voice-over: “We practised in short sessions over several days.”

7. After — 35–42 seconds

Call your dog once again. Show the dog quickly turning and coming to you. Praise and reward the dog.

On-screen text: Now my dog comes when called

8. Before and after — 42–46 seconds

Show the original reaction and the improved reaction next to each other.

On-screen text: Before / After several training sessions

9. Final scene — 46–50 seconds

Sit next to your dog and show the Dog 360 course on your phone. Voice-over: “Dog 360 helped me understand how to make training positive and clear.”

On-screen text: Learn with Dog 360

Important rules

• Say the dog’s name and “Come” only once per attempt.

• Use a friendly, positive voice.

• Mark the correct action with “Yes.”

• Reward the dog with praise and a treat.

• Finish the exercise with a release cue.

• Do not shout, punish, pull or force the dog.

• Do not claim that the result happened after one lesson.

• Show the platform clearly for at least five seconds.

Please provide

• One edited 40–50-second video.

• A clean version without captions or music.

• The original video files.

• A separate platform screen recording.

• Separate “before” and “after” clips.

Campaign requirements

O2Pets is looking for creators who match these platforms, niches, and content themes.