New honey company needs TikTok creators

About this campaign

We are looking for small creators to help us share our unique honey brand with the world.

The ideal creator is someone who can showcase the origin, quality, and flavor of our honey in a natural way that feels like a trusted recommendation.

Product Information

Andes Honey by Achupallas Farms is 100% pure, raw, unfiltered, and unpasteurized honey harvested in the Andes Mountains. The bees forage on miles of untouched landscapes, pollinating wild plants and flowers native to Ecuador. It has a rich, unique flavor that stands apart from typical grocery store honey and is perfect for breakfast, snacks, tea, coffee, and recipes.

Achupallas Farms is a father-daughter-owned farm, nestled high in the mountains. Every batch of honey is harvested and bottled by hand. If you enjoy supporting small family businesses and high-quality ingredients, we think you'll love Andes Honey.

Creator Brief: Andes Honey by Achupallas Farms

(Pronounced: Achu-puh-yas)

Campaign Goal

Create an authentic TikTok that makes viewers stop scrolling, crave the honey, and tap the TikTok Shop link. Your video should feel like a genuine recommendation from a friend—not a commercial.

Key Requirements

• 15–35 second runtime

• Film vertically (9:16 / 1080×1920)

• Product shown clearly within the first 2–3 seconds

• Keep the product visible throughout the video

• Start with a strong curiosity hook

• Show yourself tasting or using the honey

• Include close-up drizzle shots

• Use bright, natural lighting and clear audio

• End with a verbal call to action: "Tap the Shop link below."

Verbal Hook Ideas

Feel free to use one of these or create your own.

• "I think I just found the best honey on TikTok..."

• "This honey comes from nearly 10,000 feet in the Andes Mountains..."

• "I didn't know honey could taste this different."

• "I replaced my grocery store honey with this..."

• "This isn't your average honey."

• "I've never tasted honey quite like this."

Content Angle Ideas

Choose whichever style best fits your audience.

• Tell a story

• Taste comparison to grocery store honey

• Morning routine

• Healthy snack

• POV

• ASMR

• Recipe

• Educational / Informational

• First impression

Mention at Least 2 of These Naturally

• Harvested in the Andes Mountains of Ecuador

• 100% pure honey

• Raw & unfiltered

• Unpasteurized

• Family-owned farm

• Rich, unique flavor

• Convenient squeeze pouch

• Mess-free flip cap

• Travel-friendly

Suggested Shots

• Opening the package

• First taste reaction

• Close-up squeeze

• Slow honey drizzle

• Macro texture shot

• Breakfast scene

• Holding the package toward the camera

Suggested Ways to Use It

• Toast

• Oatmeal

• Greek yogurt

• Fresh fruit

• Tea

• Coffee

• Peanut butter toast

• Cottage cheese

• Smoothies

Verbal Call-to-Action Ideas

Direct viewers to the TikTok Shop naturally. For example:

• "You can grab it right below."

• "Tap the product below if you want to try it."

• "I'll link it right here."

• "If you're a honey lover, you've got to try this."

• "If you want to try it yourself, tap the Shop link below."

Caption & Hashtags

Caption: Keep it short, authentic.

Examples:

“The flavor of  this honey is unreal”
“I think i just found my new favorite honey”
“I never knew honey could taste like this”
“Straight from the Andes Mountains”

Required Hashtags

• #AndesHoney

• #RawHoney

• #FoodTok

• #HealthySnacks

Use of emojis in the caption is encouraged.

Add the Tiktok Shop Link to your video:

Once you have shot your video, click “Next”, then select “Add Link”, then select “Add more products”, then choose “Collab Invites”. If our product does not show up, please select “Product Marketplace” and search for “Andes Honey 7 oz”. Select the pouch product and it should connect to your video.

If you’re having difficulty adding the link to your video, watch: How to add the product link to your video

Avoid

• Long introductions

• Reading directly from the brief

• Generic stock footage

• Dark lighting

• Talking for the first 5 seconds without showing the honey

• Empty or exaggerated health claims

• Making medical or disease-related claims

• Don’t say "Link in bio"

Authenticity Tips

• Speak naturally in your own words—don't memorize the brief.

• We love genuine first impressions. Show your honest reaction after tasting the honey.

• Imagine you're recommending a product you genuinely discovered to a friend.

• Authentic, conversational videos consistently perform better than polished commercials.

What Performs Best

Videos that consistently perform well typically:

• Show the honey within the first 2–3 seconds

• Start with a curiosity-driven hook

• Include several close-up texture and drizzle shots

• Show a genuine taste reaction

• Feel like a personal recommendation rather than an ad

• End with a simple call to action to tap the Shop link below

Campaign requirements

Achupallas Farms is looking for creators who match these platforms, niches, and content themes.