Top 20 Instagram Influencers in India

There isn't one official directory for India influencers, so most people piece a list together through hashtag research on Instagram based on the niche they are looking for, or Instagram also allows to search via keyword on mobile devices. Also, Aveoreach platform already has a huge list of creators along with their insights, so people can easily find influencers accourding to their requirements.

This list captures India's leading Instagram creators as things stand today. You'll see this list update from time to time. Right now that's @rajshamani, @beerbiceps, @the.rebel.kid, @curly.tales, @kushakapila, @dollysingh, @souravjoshivlogs, @puneetsuperr_star, @dilraj_singh_rawat, @carryminati, @mostlysane, @aaryankelvin, @elvish_yadav, @rohittt_09_, @ashishchanchlani, @harshbeniwal, @nitishrajpute, @abhiandniyu, @the_sound_blaze and @techburner.

Ask ten different creators in India what they charge and you'll likely get ten different answers, all depending on audience size and content type. A short trial collaboration before a bigger contract is a low risk way to gauge whether a quoted rate is worth it. In India, Followers, quality of content and niche matter a lot for what they charge.

• Creators with follower range (1000-10000): Upto 8k INR
• Creators with follower range (10000 - 50000): Upto 30k INR
• Creators with follower range (50000- 100000): Upto 50k- 70k INR
• Creators with follower range (1 Lakh +): Charges minimum 75k INR, and goes in lakhs for big creators.

Most creators in India predominantly publish in Hindi and English. The Indian creator landscape, however, is considerably more heterogeneous, encompassing numerous state and region specific creators who publish in their vernacular tongues, including Tamil, Telugu, Malayalam, Gujarati, Odia, Manipuri, Assamese, Kannada, and Marathi.

It's rare to find a India creator active on only one platform, since most spread content across at least two or three. Platform preference can shift by age group, with younger audiences leaning further toward Instagram than older followers who are more inclined to facebook and youtube.

Some India influencers prefer email over DMs simply because it's easier to track collaboration requests that way. A clear subject line in the email version of the pitch makes it easier for the creator to prioritize. In case on big influencers, ther usually get a lot of message requests from their fans/ audience, in that case your Collaboration DM might never be seen by the creator. Best way is to comment on his recent post "Kindly Check DM for a brand collaboration request" , and send them DM, they will definitely check DM in that case.

Working with a local agency in India is a common shortcut, since agencies already track which creators deliver results. Some brands prioritize creators who already use or genuinely like the product category over pure reach. Also, Many creators can be approached directly and in many cases they are managed by any influencer agency.