GLP-1 Journey Creators

About this campaign

We’re looking for creators who are currently on a GLP-1 or openly documenting their weight-loss journey to create authentic short-form content for the GLP-1 Journey app.

GLP-1 Journey is a simple tracking app built specifically for people using medications like Zepbound, Wegovy, Ozempic, and Mounjaro. It helps users track their weight, injections, symptoms, progress, and other important parts of their journey without the clutter of a traditional calorie-counting app.

We’re not looking for polished commercials. We want content that feels like something you would naturally post to your audience.

Content ideas could include:

• “Things I wish I tracked when I started a GLP-1”

• Showing how you currently track your progress

• A quick walkthrough of the app

• Your GLP-1 routine or injection-day routine

• Progress updates and lessons from your journey

• Problems you’ve had keeping track of symptoms, injections, or weight

• Trying the app and sharing your genuine experience

Creators should be comfortable discussing GLP-1s, weight loss, or their personal wellness journey.

We’ll provide the app, talking points, and creative examples, but creators will have freedom to make the content fit their normal style.

The goal is authentic, relatable content that feels native to Instagram rather than a traditional sponsored ad.

Campaign requirements

JMF Labs is looking for creators who match these platforms, niches, and content themes.